It is not a matter of presence, but of experiences
When we talk about digital products, we refer to the development of websites, applications and programs, understanding the importance of the experience for users, since it is not a matter of positioning only, but of what people feel when browsing and interacting with the brand. That is why we are dedicated to studying users, understanding their motivations, needs and frustrations to design the best possible experience, because in the end, the main point of contact of brands with people occurs in the digital world.
The step by step of our working method: Design Thinking
The first phase consists of understanding the needs, ailments and customs of the users through UX research, ethnographic techniques, interviews and Customer Journey Maps, understanding the reality of people.
This phase consists of listing and prioritizing the main user problems, opening the way to innovative ideas to solve them. The key is to have an open perspective that allows us to formulate new insights or meanings.
In the ideation phase the team meets to respond to problems by applying different perspectives and tools, such as brainstorming. When finished, the most innovative or functional ideas are chosen to start with the next stage of the project.
This phase consists of making tangible ideas with prototypes that users can test and evaluate. In this way we can reinforce or reconsider some of the decisions made in previous phases.
The last phase is testing, subjecting the prototype to tests with users to evaluate its operation. If everything goes well and the prototype exceeds expectations, it is launched on the market, otherwise we return to previous phases.
Consultoría, branding y campaña de lanzamiento
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