Community focused analysis
User research is a method that allows knowing the needs and perspectives of people through different tools such as tests, interviews, card sorting or others. Research is the first step in most of our projects, as we design with a focus on users.
A digital platform is a clear reflection of the business, as well as a fundamental point of contact, so offering a bad experience will not only affect the positioning on the network, but users will forget it, or worse, avoid it. En conclusión, si una marca ignora a sus usuarios a la hora de diseñar o comunicar, digamos que comenzó con el pie izquierdo.